To answer the questions above (an interpretation of Daniel Pink’s concepts): It matters if the desired behavior is mechanical or requiring high-level cognitive processing . It matters whether the person whose behavior you’d like to change makes above a threshold range of income. Watch this beautiful video and think twice about the oft tried intervention of incentives to encourage innovation or complex problem solving in organizations

For Small Infinities (self-proclaimed change agents): Perhaps you watch this video and find that it is speaking your truth. “Duh.” You’ll say/think. Of course I am motivated by so much more than money. But isn’t it empowering to think that you are not the only one wired this way? What if you look at people around you as similarly motivated?  How do you create the context that helps them find meaning?