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Translating C.S. Hollings Theory

Rachel and I went to graduate school at the University of Michigan’s School of Natural Resources and Environment to learn to change the world. We each partnered our MS from SNRE with a masters degree from another school. Emily- Ross School of Business and Rachel- School of Public Health. Along the way we learned a lot about organizational theory and behavior change and reasonable people as presented in SNRE, Public Health or B-school. In this marvelous mess of learning we also realized that there are many ways to describe the process of world-changing. Some are easier to visualize, more helpful, than others.

The one that stuck with us came from an article we read in NRE 580 as offered in winter ’08. Good thing this article came the first day of class, because we actually read it. The article, “From Complex Regions to Complex Worlds” was written by C.S. Hollings. It depicted change as an infinity symbol – things start at a low point, gradually building up to an apex, only to flip or crash to a new low point… over and over again. But it also showed change happening on several scales – a HUGE infinity symbol, where things move slowly, representing global institutions; a medium-sized one for smaller institutions like universities and local governments, and the smallest infinity representing small groups in which major change can happen literally overnight. And these levels interact- when the big infinity flips, change cascades down to the lower levels… and when the smallest infinity moves, it propels upper-level change.

If you decouple the theory from institutions, you can see the analogs everywhere on an individual scale: individual–> friend group–> organization or daughter–> parents–> extended family and so on.

The image was so sticky because it actually captured the flow of change and the relationship between slow moving, large scale and fast moving, small scale institutions. As society presses on toward a sustainable future, it needs fast moving change agents at the small scale, and slower moving (careful) change agents at the global scale – and each must be learning from and reacting to the other.

Taking this to a personal level, it made clear and less contentious the conversations about “What is most important to do” between environmental activists who are more policy-oriented and those who are align more with small-scale local initiatives. Neither of them are right or wrong in assessing which path to sustainability is deserving of their passion. So instead of quibbling about what is more important – Copenhagen agreements or farmers markets- we know the answer is neither, both are changing the world in the same direction. Another possible framing: even the passage of a federal policy is the collective result of trillions of personal communicative acts. Government Policies are talked into existence and passage, at all scales.

But how do politicians tend to talk about environmental problems? Is this self-empowered “all hands on deck” framing prevalent? How does the media talk about it? What psychological effect does the framing as either “enormous problem for the government” or “enormous problem for all of us”” have on us, the self- proclaimed change agents? The Small Infinity Project’s hunch is this: (the television?) talks about social and environmental problems on a large scale without mention of the small-medium-large scale connections, and individuals end up feeling overwhelmed by uncertainty, detached from action, helpless to the threat, and borderline depressed.

WE find power in knowing that big social problems are always addressed on a human scale. Although, from one person’s perspective that is hard to see. On the smallest infinity scale, courage and faith often have to dance with uncertainty. The path between small and huge infinity symbols is not clear from this scale nor will it ever be. You have to carve the path as you walk on it, guided by the well founded hope that what you do does make a difference.

So we started the Small Infinity Project to offer a hopeful reframing of social problems and to document the actions we and our friends, neighbors, and colleagues are taking. We make ripples, influence others, and propel our world into the hopeful future we want to see. Welcome to the Small Infinities. Talking, acting, and sharing our way to a sustainable future.

E.B. White said…

“If the world were merely seductive, that would be easy. If it were merely challenging, that would be no problem. But I arise in the morning torn between a desire to improve the world and a desire to enjoy the world. This makes it hard to plan the day.”

Robert Kennedy said…

Few will have the greatness to bend history itself; but each of us can work to change a small portion of events, and in the total of all those acts will be written the history of this generation.

William James said…

I am done with great things and big plans, great institutions and big successes. I am for those tiny, invisible loving human forces that work from individual to individual, creeping through the crannies of the world like so many rootlets, or like the capillary oozing of water, yet which, if given time, will rend the hardest monuments of human pride.

Emily * Rachel * my HBHE 630 class

Emily has this funny habit of writing herself notes on her mirrors with whiteboard markers.  If you go to her apartment, you’ll see it- in her bedroom, her bathroom, anywhere else there is a mirror, there is usually a note.  Sometimes it’s small and silly, like “I like your shirt”.  Sometimes it’s her grocery list, or her to-do list, or something she thought of in the shower that she wants to remember later.  I think it’s a great idea (it wipes right off, and it looks much tidier than post-its), and several months ago I started keeping track of my half-marathon training runs on my bedroom mirror, too.

Then, in my first day of a Public Health class called “Aging in Health Behavior” in January, we were having a discussion of how difficult it is to start and maintain healthy behaviors, like flossing and stretching.  I told the class about Emily’s notes-on-the-mirror trick, as a prompting technique, and everyone thought it was kind of a strange idea.

But over the next few months, I learned that my classmates had tried it, and it was working.  Teja was finally taking her vitamins, because she wrote herself a note on the mirror.  Christee had finally made it a habit to floss.  And the professor had given her daughter a pack of whiteboard markers and permission to color the mirror, and the 8-year-old had apparently unleashed some hidden creativity and turned her bathroom into a work of art.  Small changes, but hey- flossing is important.

William Kamkawamba * His Village * Africa

Emily * My Strategy Prof * 50+MBAs

During the first class of a core strategy course the professor briefly mentioned that the first step to a great strategy is providing value to society.  This framing of business purpose as providing value to society was not one often heard throughout the core coursework of my MBA program, but one that is found in nearly every book about sustainable enterprise.  So I wrote him an email asking if we would talk more about that idea throughout the rest of the course.  He kindly wrote back to say not specifically.


6 weeks later, right before the course was over- I wrote this email:
I have tried to honor the email that you sent me at the beginning of the term about how we will not be discussing societal connections and consequences of ideas covered in the core class, but it has not been easy.  I know that time is the limiting resource in our class and that discussion must be focused and diverse but I can’t help but ask that we revisit the topic once more.  Below is the background on why I think this is important and a suggestion for a possible solution.


The Dean of our B-School  just said this in a message to the student body today:
“The idea that business does not exist in a vacuum is central to what we do here. We embrace the fact that business unfolds in the wider world of human concerns and institutions. Our School’s commitment to the social dimensions of business is visible in both our curriculum and our culture as evident by the enduring strength of our Net Impact chapter, by the School’s approach to leadership development, and by our MBA program’s consistently high showing in rankings such as the Aspen Institute’s Beyond Grey Pinstripes (in which we are currently ranked #2 in the world and #1 in the U.S.)



It seems that the Dean of our school joins many in the argument against Grant’s thinking of the corporation as simply shareholder property and not a social entity as found on Pg 34 of the textbook for class.  I understand the purpose of the core course is to introduce simple strategy concepts covered in our competitor schools, but I worry that without a bridge to acknowledge the real world complexity added from social and environmental impacts many of the students in this class may not know to take the electives that would prepare them for decision making with these factors in mind.  I also worry that we are teaching to a definition of the corporation that may have been salient in the past but less accepted now, especially as transparency of management increases and social and environmental problems worsen. (I was clearly feeling bold on that last bit.)


I would like to write something to expand on the conversation of a couple of the cases we’ve discussed in class and post it in the online discussion section for our class.  The objective of anything that I write would be to highlight added dimensions of complexity that real world business leaders are facing and offer an introduction to additional classes offered at Ross that would unpack that complexity more.”


Not only did he let me prepare something to post in the online discussion: he let me present it to the class of 50+ part-time MBAs for 15 minutes as a lead in to lunch.  I scraped something together in a flash and did a presentation, from which I learned a great deal.  It was far from perfect (embarrassed by the emphasis I put on what business “ought to do” vs. what business “gets to do”) but I think I was able to get people thinking differently, if only for a bit.  During the break after my “presentation,” Many of my classmates expressed gratitude for the introduction and said they would not have otherwise known about the concepts and other classes.  I expressed gratitude to my professor for the opportunity to present.


Who knows what happened after that, but If there is one thing I’ve learned for certain:  saying something increases the odds of change exponentially if the other choice is remaining silent.

a market * Annie * The Farmers Marketeers

I have a friend named Annie who I’ve known about a year now.  She is about my mom’s age, with a physical disability that occasionally confines her to a wheelchair and qualifies her to live in the subsidized senior housing high-rise in Ypsilanti, across the street from the Downtown Ypsilanti Farmers’ Market (DYFM).

DYFM started in 2006, in response to the Washtenaw County Public Health Department’s designation of the south side of Ypsilanti as a “food desert”, with minimal access to sources of fresh food.  It was intended to provide a source of vegetables for the communities living in the area, allowing alternative payments like food stamps and Project FRESH vouchers, but for Annie it has been so much more.

Annie started volunteering in 2009 in the Ypsilanti Food Co-op booth at DYFM, where they run the Bridge Card machine to allow shoppers to exchange electronic food stamp benefits for wooden tokens to spend with the vendors.  This is when I met her; she was new to the area, and just thrilled to have a way to get involved and active, especially at this market right across the street from where she lived.  She worked at the market all season, stayed involved with the Ypsilanti Food Co-op throughout the winter, and in March, she launched “The Farmers Marketeers”.  She recruited a crew of several seniors, variously abled and aged, to create crafts, grow seedlings and vegetables on their apartment balconies, and (my favorite) stitch unique aprons and handbags out of repurposed thrift-store clothes.  They sell these wares at a cooperatively run booth at the market, which just started up again for the season on May 4, and they are adorable.

Someone (well, several someones) started that little market, and kept it going.  Annie started volunteering and followed her momentum from there.  Now the residents of that high-rise, who were before at high risk for isolation and poor health, have an opportunity to be physically and socially active, get out into the community, and earn a small amount of supplemental income.  And I got a cool apron.

Cabiria * Rachel * EPIMA

I’m going to start this with a short story.  I used to be a neuroscientist (that part is a long story), and I was pretty unhappy.  For my 23rd birthday, my friend Cabiria sent me a book by Frances Moore Lappe and Anna Lappe, called Hope’s Edge: the Next Diet for a Small Planet.  Cabiria knew I liked to cook, and the book had recipes and interesting stories.  But I read that book and was so moved by the narratives of health and environmental benefit and justice that I knew I had found a calling.  I applied to grad school to study environmental education and public health, and I am now well on my way to a career in sustainable food systems… because of a birthday gift, mailed to me with love over hundreds of miles.  Thanks Cabi.

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